On September 5, Target hosted a private party for V.I.P.s to preview the Shops at Target pop-up inside Highline Stages. Just past the entrance, a three-dimensional frame resembling the outline of a building served as the step-and-repeat.
Photo: Nilaya Sabnis
'Muppets Most Wanted' Premiere
On Wednesday, the El Capitan Theater in Hollywood hosted the premiere for Muppets Most Wanted. The film's stars, including Tina Fey, Ricky Gervais, and Ty Burrell—and Miss Piggy—posed on the red carpet in front of a backdrop that featured stacks of prop money and a vault.
Photo: Courtesy of Walt Disney Studios
Photo: Will Ragozzino/BFAnyc.com
For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.
Photo: Jika González/BizBash
The film 21 and Over hits theaters on March 1.
Photo: Ashley Sugarman/Relativity Media
At the Veuve Clicquot Polo Classic, a 3-D arrivals area evoked a vintage flower stand with bottles potted as plants and logo plaques on wooden sticks growing up from moss.
Photo: Claire Barrett Photography
For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.
Photo: Jeeyun Lee/BizBash
Rather than a simple step-and-repeat, Cartoon Network created a three-dimensional sign at the Roseland Ballroom, beside which upfront attendees posed.
Photo: Courtesy of MB Productions
Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.
Photo: Sonia Recchia/Pimentel Photo
During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.
Photo: Euan Lampitt of the Mint Agency
Photo: Line 8 Photography
Quaker Good Energy Lodge at Sundance Film Festival
The step-and-repeat at Quaker Oats' Sundance Film Festival activation was lined with stacked packages of the company's products.
Photo: Jack Dempsey/Invision for GenArt/AP Images
The first installation was a breathing step-and-repeat, designed by artist Andrey Bartenev.
Photo: Patrick McMullan
A custom step-and-repeat was made out of shelves filled with products and logos.
Photo: Courtesy of the Mint Agency
On the fantasy city street where the carnival took place, a flower-shop-style setup played double duty as the step-and-repeat. Inspired by a scene in the Prabal Gurung for Target TV commercial, the buckets of fresh flowers stood on tiered platforms, creating a wall of florals with small signs carrying the Target and Prabal Gurung logos rising from within.
Photo: Neil Rasmus/BFAnyc.com
